X Games Oslo – Arena branding
 
The X Games is a sports event covering a variety of extreme sports such as snowboarding, skateboarding, skiing, motocross etc. arranged by the American sports broadcaster ESPN. In February 2016, X Games was arranged in Norway for the first time.
 
The wizards of Måneproduksjoner, who specializes in making – everything really, were hired by Sahr Production to plan and build the arenas as well as handle the arena branding. Måneproduksjoner has been involved in the project from start to end. Page Black was responsible for the arena design. After designing 3500 m2 of banners, fences, towers, start gates, signs, it was pretty amazing to see the final result in Oslo and on TV 2.
 
ARENA BRANDING
X Games project management/Head of branding: Måneproduksjoner
Sponsor manager: Stine Brun Kjeldaas / Carrot Productions
Producers: SAHR Production
Head of arena design: Page Black
Illustrations/graphics: Broslo

Photos: Jacques HolstKarina Rønning, Petter Johannessen, Paul Ødegaard and Richard Mills
Image processing: Page Black

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