Visual identity for «Munch – Art And Life»
Edvard Munch was inspired by both the external landscape and his own internal landscape. The places he settled are pictured in his paintings and when we connected these on a map, the letter M revealed itself.
Munch – Art And Life lets you experience these places almost just as they were when Munch painted them.
About the project: Munch – Art And Life is a collaboration between the Munch destinations initiated by the Munch Museum in 2013. The purpose of this network is to increase visitors to the places Munch was connected with and it’s vision is to «make Munch’s art and life one of Norway’s most thematically attractive experiences».


